Insights from Readings and Experience

A collection of insights I got from things I’ve read and lessons I’ve learned.

Welcome Page

Welcome pages have 3 goals:

  1. Teach users about the product
  2. Steer them towards their first Aha! moment
  3. Tell them why they’re here, and why they should stay


Welcome pages are most compelling when they focus on value and less on instructions. Good welcome pages ensure that users realize the value of your product and expedite the path to Aha!

Note: Key Takeaways from this.

Welcome Email

Welcome emails have 3 goals:

  1. Share your company’s vision and purpose
  2. Start a conversation with new users
  3. Get them to open subsequent emails

Note: Key Takeaways from this.